R&R was founded by Adrian Per Rosio, a Swedish entrepreneur descended from Per Rosio, the agricultural reformer who established Scandinavia's first model farm and agricultural college and founded Sweden's National Federation of Farmers, helping usher Scandinavian agriculture into a new era.

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While rooted in this tradition of agricultural reform and rural development, Adrian has spent the majority of his career working in emerging and frontier markets. Since 2007, he has focused primarily on West Africa and South Asia, where agricultural value chains are often constrained by fragmented land ownership, donor-driven interventions, as well as weak market integration.

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Drawing on Scandinavia's own agricultural history, Adrian founded R&R with the conviction that frontier markets can undergo the same kind of transformation that once reshaped Sweden. In the late 19th century, Sweden was among the poorest countries in Europe, and rural poverty drove some 1.8 million people to emigrate in search of opportunity and survival. This is the kind of migration we see in the developing world today, and climate change will make things even more challenging. Just as agricultural reform rescued Scandinavia's rural economy from collapse and helped Sweden emerge as one of the most prosperous societies in the world, Adrian believes that similar progress in frontier markets depends on bringing fragmented farming communities together into professionally managed agricultural platforms operating at meaningful scale.